Thursday, 14 November 2013

Essay Plan 
Institutions and Audiences

Thor 2 - 
  • Tent-pole movie
  • $170 million budget
  • Advertising: 
  1. Billboard 
  2. Posters 
  3. Early trailers (April 2013) 
  4. Web pages 
  5. Comic books (June 2013) 
  6. Game-loft announced possible game in November
  7.  2nd trailer on YouTube Geek's Week. 
  • Merchandise 
  • July 2013, Character introduced, Loci, played by Hiddleston. 
  • Hardware
  • Media Practice
  • Production
  • Media ownership 
  • National/Global (worldwide)
  • Technological convergence (mobile phone apps)
  • Synergy (two companies work together so they all make bigger profits)
  • audience behaviour of audience viewing the film
  • box office

Producer: Marvel entertainment and Marvel Studios
Distributor: Walt Disney studios Motion pictures 
Director: Alan Taylor 


 In this essay, i will explore the ways of continuing development of technologies through movies. I will compare these factors through Thor 2, In fear and my swede on Pulp fiction. 

In Fear -



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