Also, Thor 2 being advertised online is common. For example, just before a YouTube video, the trailer is introduced which attracts audience. In doing so, they gather as many of the audience they can which will then promote the ad within peers creating a larger audience. Only in the UK, the Thor 2 teaser trailer has managed 15,421,757+ views within the past 6 months of release.
A Facebook fan page was created with almost 100,000 likes, which publishes recent news involving Thor 2, images and trailers until the movie is released to keep the waiters engaged.
Following on, a Twitter account was also created. Bringing all online users together, its also promoted by the Avengers official page which too brings all avenger fans together for the countdown.
Webpages, fan pages were a great way to influence and engage the audience to keep people updated if they don't tend to use and form of social media.
http://marvel.com/news/story/21086/thor_loki_face_the_dark_world_in_2_new_posters
Promoted by Avengers.
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