THOR : The Dark World

Thor : The Dark World

Basic info

Release date UK: In cinemas 30/10/13 

Likely to be relased in big, multi-chain cinames such as Odeon, Cineworld and Vue

Released about a week later in smaller cinemas.

Production budget: $15 Million (still considered modest)

Thor: Dark Worlds will be on Blu-ray, DVD at a later date, it will also be availble on-demand at an even later date through services like Netflix.

 Cast

Directed by: Alan Taylor

Produced by:

Victoria Alonso

executive producer
Louis D'Esposito
...
executive producer
Leifur B. Dagfinnsson
...
line producer
Kevin Feige
...
producer
Alan Fine
...
executive producer
Nigel Gostelow
...
executive producer
Craig Kyle
...
executive producer
Stan Lee
...
executive producer

Main stars:

	Chris Hemsworth	...	Thor
	Natalie Portman	...	Jane Foster
	Tom Hiddleston	...	Loki
	Anthony Hopkins	...	Odin
	Christopher Eccleston	...	Malekith
	Jaimie Alexander	...	Sif
	Zachary Levi	...	Fandral
	Ray Stevenson	...	Volstagg
	Tadanobu Asano	...	Hogun
	Idris Elba	...	Heimdall
	Rene Russo	...	Frigga
	Adewale Akinnuoye-Agbaje	...	Algrim / Kurse
	Kat Dennings	...	Darcy Lewis
	Stellan Skarsgård	...	Erik Selvig
	Alice Krige	...	Eir
	Clive Russell	...	Tyr
	Jonathan Howard	...	Ian Boothby

Current Box Office takings: $8.67 million

source: IMDB

My analysis:

The movie is a spin off from The Avengers and is used by marvel to keep the company afloat while they prepare for a larger budget movie. This is because the $15 million is considered modest by Marvels Standards

Trailer

 

Marvel Entertainment Studios  

 

Thor was made by Marvel. Marvel ar a large company that started out by making comic books, they then went on to making movies. This film follows the relasease of The Avengers, and because Thor is a member of the avengers and therefore, references to the Avengers movie will be made but, Marvel are unlikely to make Thor: Dark worlds a Sequel, it is morelikely to be a spin-off so that anyone can start watching it and understand what is happening.

Marketing

 

Thor:Dark Worlds has been marketed in many including

• Posters on Tube, busses and on street billboards
• video adverts on websites such as YouTube
• Pages on social media sites such as Facebook and Twitter
• Trailers availble on Video distubutors such as YouTube
• IMDB
• Newspapers and magazine adverts, especially national newspapers like The Metro, The evening standard and magzines like Timeout

Interview

Merchandise

Above are just a few examples of the items that are sold to promote the movie. The most sales of this type works by fanys buying the items and the labels promoting the movie to there friends and people on the streets. They have also made a game for tablets and smartphones, further promiting the movie. They also have origninal comic books as well.

Overall the target audience can be seen as families. This is because the film's age rating is 12a, meaning that children are able to watch it and also the use of a game appeals to the gaming audience which is mostly 18-25. Also, the childish toy above also appeals to children, which shows that overall, the intention is of Thor: The Dark World  is to appeal to families